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Growth Strategies

Ralph Lauren is one of the world’s premier luxury lifestyle brands, universally recognized and associated with distinct design and quality. The brand’s integrated approach to advertising, marketing, merchandising and visual presentation allows for the consistent showcasing of the World of Ralph Lauren around the globe—always in a uniquely spectacular way.

Ralph Lauren Corporation’s business model is characterized by tremendous diversity across distribution channels, merchandise categories and geographies. The Company’s key competitive advantages are concentrated in inspiration and design; product development; product merchandising; supply chain and logistics; advertising and marketing; and unparalleled in-store customer experiences. These many areas of leadership are complemented by a disciplined operational management that has supported strong financial results and shareholder value creation over the long term.

As we look to the future, Ralph Lauren’s key strategic growth objectives are centered on allocating our strong cash flows to high ROI activities, including:

  • Expanding our international presence, principally in Asia and Europe;
  • Extending our direct-to-customer reach via Ralph Lauren stores and e-commerce;
  • Innovating and expanding new and emerging merchandise categories, particularly accessories;
  • Investing in infrastructure to support our growing global reach;
  • Developing our global talent pool.