NEW YORK--(BUSINESS WIRE)--Aug. 20, 2015--
Ralph Lauren Corporation’s (NYSE:RL) innovative PoloTech™ smartshirt, a
seamless blend of sleek, modern style with real-time biometric
technology, makes its retail debut on August 27. Ralph Lauren continues
to lead the fashion industry in wearable technology with the launch of
this groundbreaking fitness shirt and the simultaneous introduction of a
game-changing, adaptive workout app that uses detailed data to tailor
individualized training for maximum results.
The introduction of the PoloTech shirt coincides with the inaugural
collection of an athletic-focused, broader Polo Sport brand. As its halo
product, PoloTech intersects the forefronts of performance technology
and lifestyle fashion.
“The Ralph Lauren PoloTech shirt will change the way you look at fashion
and apparel. It will give you knowledge you can use to lead a better
life,” said David Lauren, Executive Vice President of Global
Advertising, Marketing and Corporate Communications. “This is a bridge
between technology, fitness and style that approaches wellness and
well-being in comprehensive and complementary ways. It will touch many
parts of your life.”
The smartshirt incorporates its sensory receivers with a dynamic fitness
application into a fashion-forward design emblematic of Polo Sport.
Silver fibers woven directly into the fabric to give the most accurate
readings track a range of stats, including heart rate and variability,
breathing depth and recovery, intensity of movement, energy output and
stress levels, steps taken and calories burned.
The “black box” that collects and processes the information uses five
connectors and contains a 3D accelerometer that captures intensity of
movement based on three g-force measurements.
PoloTech has a unique ‘second-skin’ fabric composition, and the sensors
in the fabric stream information directly to an iPhone®, iWatch® or iPod
Touch®. The app reacts based on that immediate data. The app is
compatible with the Apple iPod Touch® 5th Generation and above, or
iPhone® with iOS 8 and up.
The unique bio- and psychometrics inform a series of adaptive video
workouts, during which your performance in one exercise determines the
intensity of the next, resulting in more than 10,000 possible
combinations—the ultimate customized workout. The app also offers live
fitness monitoring, reporting and a unique “push rate,” rating exertion,
power and effort.
There are three categories of workouts, customized for users in real
CARDIO: works core, burns fat and amps power
STRENGTH: puts focus on chest, back, legs, shoulders, triceps and
AGILITY: designed to maximize quickness, precision and speed
The technology was put to the test at the 2014 US Open, where Ralph
Lauren is the Official Outfitter. The top-ranked college player making
his debut at the premier tennis event as well as an elite squad of
official ball persons were measured for relative fitness, measuring
heart rate, recovery, time spent in aerobic and anaerobic zones,
calories and distance.
The smartshirt was developed in partnership with proprietary technology
from Canadian-based OMSignal, whose team includes experts in
neuroscience, sports medicine and engineering. The PoloTech app workout
routines were devised by Galvanized, the health and fitness media
company founded by David Zinczenko.
"The PoloTech shirt points the way to the next generation of activewear.
Going beyond the digital-only experience of today’s fitness platforms,
it is the first product to bring advanced apparel technology and digital
fitness technology together, into one smart, connected apparel product,”
said Stéphane Marceau, CEO of OMsignal. “OMsignal’s partnership with
Ralph Lauren is representative of the synergy that exists between the
two brands, from their marquee leadership in fashion, to our
customizable smart apparel platform.”
Ralph Lauren is known as a leader in digital innovation. In addition to
the groundbreaking PoloTech shirt, the company has created directional
high-tech initiatives as an early pioneer in e-commerce, creation of
holographic runway shows, development of interactive and shoppable
retail windows, and introduction of the RL Children’s Virtual Storybook.
Recently, the company extended its authority in technology to the luxury
world, with its iconic handcrafted Ricky Bag with Light.
The PoloTech smartshirt will be available at RalphLauren.com, Polo Ralph
Lauren’s global flagship in New York City and at its US Open store on
the grounds of the USTA Billie Jean King National Tennis Center, where
there will be daily demonstrations.
ABOUT RALPH LAUREN CORPORATION
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design,
marketing and distribution of premium lifestyle products in four
categories: apparel, home, accessories and fragrances. For more than 48
years, Ralph Lauren’s reputation and distinctive image have been
consistently developed across an expanding number of products, brands
and international markets. The Company's brand names—which include Polo
Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren Collection, Ralph
Lauren Black Label, Lauren Ralph Lauren, RRL, RLX, Polo Sport, Polo
Ralph Lauren Children’s, Denim & Supply Ralph Lauren, Chaps and Club
Monaco—are among the most widely recognized consumer brands worldwide.
For more information, go to http://investor.ralphlauren.com.
is a world leader in biometric technology and smart apparel, developing
products and applications that help people live fitter, healthier lives.
Weaving technology into life, the OM smart clothing platform provides a
seamless connection between body, textile and technology, empowering the
world’s leading fashion and sport brands to incorporate the very latest
biometric technology into their clothing and stay one step ahead of the
game. Founded in 2011 by Stephane Marceau and Frederic Chanay, OMsignal
is home to an array of multinational interdisciplinary professionals who
work together to advance and evolve wearable technology.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150820005277/en/
Source: Ralph Lauren Corporation
Ralph Lauren Corporation
Ryan Lally, 212-318-7116
President, Corporate Communications