NEW YORK--(BUSINESS WIRE)--Jul. 29, 2016--
With just a week until the Opening Ceremony of the Rio 2016 Olympic
Games, Ralph Lauren Corporation (NYSE:RL) and the United States Olympic
Committee (USOC) today unveiled both the groundbreaking new apparel
concept for Team USA’s flag bearer, which will light the way for
American athletes entering Maracanã Stadium on Aug. 5, and the official
Opening Ceremony parade uniform.
Polo Ralph Lauren’s 2016 Team USA Opening Ceremony parade uniform is
fresh and sporty, with classic elements, and features an all-American
palette of red, white and blue. Team USA will be outfitted in a deep
navy blazer complemented by gold buttons, repp-stripe trim and a
signature embroidered Polo Pony. The combination of the jacket with a
classic striped T- shirt and selvedge white denim jeans with
inspirational details creates a polished ensemble. Classic boat shoes
get the team treatment in navy, white, and red. Striped cotton bracelets
and navy grosgrain belts offer the perfect touch of sport and style.
Polo Ralph Lauren’s commemorative Flag Bearer Jacket is the
ultimate integration of innovation, fashion and technology. The jacket
was exclusively designed for the flag bearers of the U.S. Olympic and
Electroluminescent panels brightly illuminate individual elements of the
Flag Bearer Jacket, spotlighting an elegant combination of classic
American tailoring out of New York with innovative apparel technology
developed in Silicon Valley.
“The Flag Bearer Jacket will literally light the way for Team USA
as they represent our country in the Opening Ceremony of the Olympic
Games. This groundbreaking jacket exemplifies Ralph Lauren’s continued
exploration of the intersection of fashion and technology. For an
athlete, being chosen as the flag bearer for Team USA is an
extraordinary honor, and we wanted to pay tribute to that position,”
says David Lauren, Executive Vice President, Global Advertising,
Marketing & Communications. “Ralph Lauren is incredibly proud to dress
America’s best and brightest athletes at the world’s premier sporting
Being chosen as flag bearer is among the most prestigious distinctions
bestowed on an Olympic or Paralympic athlete, and throughout the Modern
Games, U.S. flag bearers have a long history of embodying the values of
the Olympic Movement. The illuminated elements of the Flag Bearer
Jacket are designed to spotlight the great honor that comes with the
position. The athlete is selected by his or her fellow Team USA
teammates through a voting process. The USOC will announce the flag
bearer for the 2016 U.S. Olympic Team by Aug. 4.
To further support and celebrate Team USA, The Polo Ralph Lauren
Foundation today launched the “Like to Light” campaign on social media.
For every post shared or liked on Instagram, Twitter or Facebook using
the hashtag #LikeToLight from July 29, 2016 until August 6, 2016, The
Polo Ralph Lauren Foundation will donate $1 (up to a maximum of
$100,000) to the United States Olympic Committee’s Team for Tomorrow
program - a community outreach program dedicated to spreading the
Olympic and Paralympic values of excellence, friendship, and respect.
for program rules.
An official outfitter of the U.S. Olympic and Paralympic Teams since
2008, Polo Ralph Lauren has designed iconic parade uniforms and an
authentic sportswear collection of commemorative pieces for men, women
and children. The Polo Ralph Lauren Team USA Collection, is available
for purchase online at RalphLauren.com, in select Ralph Lauren and Polo
Ralph Lauren retail stores, in select U.S. department stores and online
at TeamUSAShop.com. The collection will also be available at the USA
House Shop in Rio, open during the Olympic Games. In recognition of
Visa’s support of the Olympic and Paralympic Games, the USOC is proud to
accept only Visa at TeamUSAShop.com and USA House.
About the USOC
Founded in 1894 and headquartered in Colorado Springs, Colorado, the
U.S. Olympic Committee serves as both the National Olympic Committee and
National Paralympic Committee for the United States. As such, the USOC
is responsible for the training, entering and funding of U.S. teams for
the Olympic, Paralympic, Youth Olympic, Pan American and Parapan
American Games, while serving as a steward of the Olympic and Paralympic
Movements throughout the country. For more information, visit TeamUSA.org.
About Ralph Lauren Corporation
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design,
marketing and distribution of premium lifestyle products in four
categories: apparel, home, accessories and fragrances. For more than 49
years, Ralph Lauren's reputation and distinctive image have been
consistently developed across an expanding number of products, brands
and international markets. The Company's brand names, which include
Ralph Lauren Purple Label, Ralph Lauren Collection, Double RL, Ralph
Lauren Black Label, Polo Ralph Lauren, Polo Sport, Polo Ralph Lauren
Children’s, Ralph Lauren Home, Lauren Ralph Lauren, RLX, Denim &
Supply Ralph Lauren, American Living, Chaps and Club Monaco, constitute
one of the world's most widely recognized families of consumer brands.
For more information, go to http://investor.ralphlauren.com.
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Source: Ralph Lauren Corporation
Lindsay Knoll, 212-650-4401