Ralph Lauren Reinvents the Women’s Luxury Runway With The September Collection
A new chapter in Ralph Lauren’s almost 50-year history begins with this shopping experience.
“Today, for the first time ever, I am proud to share with you my new
women’s collection right off the runway and into your lives. For
me, this is the ultimate expression of luxury - offering you every look,
every accessory, every handmade detail immediately in my flagship stores
around the world and online,” said
Using iconic and energetic
“From the very beginning I’ve always designed with you in mind. You are changing the way you live and the way you want to shop, and we are changing with you and for you,” Lauren said.
This dynamic evolution of a fashion show affirms Ralph Lauren’s commitment to his consumer, allowing her to wear what she falls in love with the moment she sees it. Known as a leader in world-class retailing, the company is creating for the customer a fully immersive showcase, following models directly from the runway into the store.
The full breadth of Ralph Lauren’s impeccable luxury, craftsmanship and detail will be woven into the collection, which will honor the brand’s deep heritage through a refined yet unexpected lens.
The sidewalk spectacular will be streamed live on global social media
platforms
Items will be available as the fashion show concludes on RalphLauren.com
and in worldwide flagship stores including
ABOUT
View source version on businesswire.com: http://www.businesswire.com/news/home/20160914005316/en/
Source:
Ralph Lauren Corporation
Lindsay Knoll, 212-650-4401
Director
of Corporate Communications
Lindsay.Knoll@RalphLauren.com