LONDON--(BUSINESS WIRE)--March 8, 2006--The All England Club,
Wimbledon and Polo Ralph Lauren (NYSE: RL) announced today a new
global partnership designating Polo Ralph Lauren as the exclusive
Official Outfitter of Wimbledon through 2010. With this partnership,
Polo Ralph Lauren becomes the first designer in Wimbledon's 129 year
history to create and outfit all on-court officials including chair
umpires, line umpires and ball persons.
Reflecting upon the history and heritage of English tennis and
with respect for the traditions of the world's longest-standing tennis
tournament, Ralph Lauren reinterprets the officials' clothing in a
contemporary and stylish manner. The timelessness and elegance of the
Championships is enhanced by the new navy blue and cream colours of
"I have long been inspired by the rich heritage and traditions of
England. I am thrilled to be partnering with the All England Club /
Wimbledon and playing a major role in such a historic sporting event,"
said Ralph Lauren, Chairman and Chief Executive Officer, Polo Ralph
"We are delighted to have entered into this partnership with Polo
Ralph Lauren," says Ian Ritchie, Chief Executive, All England Club
Wimbledon. "Wimbledon and Polo share the same non-compromising
standards and determination to maintain and enhance the values for
which our two brands are famous throughout the world. The Polo brand
will bring to Wimbledon the look of timeless elegance, drawing on our
rich history and traditions."
In keeping with the company's recent sports marketing initiative,
the Wimbledon partnership is the second tennis Grand Slam tournament
where Ralph Lauren will serve as the official apparel sponsor. Last
year Polo Ralph Lauren announced a 4-year partnership with the USTA
establishing Ralph Lauren as the Official Apparel Sponsor of the US
Open through 2008.
The Polo Ralph Lauren Wimbledon Collection will be sold at select
retail stores, including Ralph Lauren freestanding stores, and online
at Polo.com. Additional components of the advertising and marketing
campaigns will be announced shortly.
Polo Ralph Lauren's partnership with Wimbledon starts with this
The Wimbledon Championships June 26 to July 9 are attended by
450,000 visitors. 562 million homes across 183 countries watch 7,043
hours of television coverage of the sporting event. For more
information on the championships, log on to www.wimbledon.org.
Polo Ralph Lauren Corporation is a leader in the design, marketing
and distribution of premium lifestyle products in four categories:
apparel, home, accessories and fragrances. For more than 35 years,
Polo's reputation and distinctive image have been consistently
developed across an expanding number of products, brands and
international markets. The Company's brand names, which include "Polo
by Ralph Lauren", "Ralph Lauren Purple Label", "Ralph Lauren" , "Black
Label", "Blue Label", "Lauren by Ralph Lauren", "Polo Jeans Co.",
"RRL", "RLX", "Rugby", "RL Childrenswear", "Chaps" and "Club Monaco"
among others, constitute one of the world's most widely recognized
families of consumer brands. For more information, go to www.polo.com.
CONTACT: All England Club, Wimbledon
QBO Bell Pottinger
Johnny Perkins, +4420 7861 2424
Polo Ralph Lauren, Corporate
Nancy Murray, 212-813-7862
Polo Ralph Lauren, Fashion
Valmike Rampersad, +4420 7535 4673
SOURCE: Polo Ralph Lauren Corporation