Mr. Howard Smith is Chief Commercial Officer at Ralph Lauren. He has been with Ralph Lauren for over 16 years, having worked in various capacities based in the US, Europe and Asia. Most recently he was responsible for the Company’s International Division, based in Geneva, Switzerland, with general management responsibility for all markets outside of North America. Prior to this he led our businesses across Asia as Group President – Asia Pacific, based in Hong Kong, and before that he was responsible for our Japan market – the second largest market in the world for Ralph Lauren – based in Tokyo as President & Representative Director – Japan. His roles before this include SVP Global Supply Chain, based in New York, where he worked around the world on operational acquisition integrations through our license buy-back phase, and various roles based in Europe in Supply Chain, Sales Order Management and Merchandise Allocation. He has been instrumental in turning our Asia businesses to growth, and driving brand elevation and accelerating profitable growth across all of our International markets.
Prior to joining Ralph Lauren, Howard served as Head of Supply Chain for Selfridges & Co., the UK based department store group. Before this Howard worked in various general management roles for 3PL organizations in Europe, supporting customers in our sector such as Harvey Nichols, Liberty and Gucci. Howard is a graduate of City, University of London.