Polo Ralph Lauren Announce Signing of Boris Becker as Official Brand Ambassador for Wimbledon 2007
Boris will be wearing Ralph Lauren throughout the duration of the tournament in his role as a Wimbledon commentator and brand ambassador. He will also be launching the new exclusive Interactive Shopping Experience on behalf of Polo Ralph Lauren at the designer's London flagship store in late June. On 20th June, he will co-host a Wimbledon party at the flagship store at 1 New Bond Street.
"I have always loved Ralph Lauren clothing," said Boris Becker. "The chic style of the clothes and the heritage of the brand make it the perfect match for Wimbledon."
"We are thrilled to have Boris on board with Wimbledon, and proud to continue our partnership with this historic sporting event," said David Lauren, Senior Vice President of Advertising, Marketing and Corporate Communications for Ralph Lauren.
As Polo Ralph Lauren celebrates its second year as Official Outfitter of Wimbledon, fashion returns to Centre Court with a modern array of sportswear inspired by tennis' most prestigious event. Capturing the tradition of luxury and the excitement of sport, the collection features apparel for all on-court officials, including chair umpires, line judges and ball persons, as well as new, sophisticated styles for everyday wear. Ralph Lauren is the first designer in Wimbledon's 130 year history to create and outfit official on-court tournament attire.
ABOUT POLO RALPH LAUREN
Polo Ralph Lauren Corporation (NYSE: RL) is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 40 years, Polo's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Polo by Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren, RRL, RLX, Rugby, Blue Label, Lauren by Ralph Lauren, RL Childrenswear, Chaps and Club Monaco, constitute one of the world's most widely recognized families of consumer brands. For more information, go to http://investor.polo.com.
SOURCE Polo Ralph Lauren
Giulia Costantini, +44-207-535-4892, or Giulia.costantini@poloralphlauren.com, or Sadie Mantovani, +44-207-535-4673, or sadie.mantovani@poloralphlauren.com, both of Polo Ralph Lauren
