NEW YORK--(BUSINESS WIRE)--Jan. 8, 2007--Polo Ralph Lauren Corporation (NYSE: RL), one of the foremost global fashion luxury brands, today announced that the company is starting a new group named Global Brand Concepts (GBC), which will develop new lifestyle brands for specialty and department stores. For almost 40 years, Polo Ralph Lauren has successfully built multiple brands under the Ralph Lauren name; and as such, the company is uniquely positioned to work in partnership with stores seeking individuality in the marketplace by creating their own exclusive brand.

Through experience, customer insight and knowledge, the Company can provide the design supervision and the expertise needed to navigate and succeed in this complicated market with key selective partners who have the capability to support this type of initiative. The group will be available to design, market and advertise full lifestyle product including men's, women's, children's, home and accessories.

Chairman and Chief Executive Officer Ralph Lauren said, "The concept for this new initiative is pretty simple. We've built and elevated our luxury brand, led the way in many respects, and now we can do the same for new types of brands. There's a strong need in the marketplace for individuality to drive traffic into stores. We will meet that need by partnering throughout the process on quality design, operations, marketing, merchandising, and advertising. We can be all of that for stores looking for new, specialized brands."

Company President and Chief Operating Officer Roger Farah added, "This fits into our overall strategy of continuing to invest in the breadth of our unique offering. We are setting up a structure which can basically be a one-stop shop for companies in need of niche opportunities to meet customer's demands."

ABOUT POLO RALPH LAUREN

Polo Ralph Lauren Corporation (NYSE: RL) is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 39 years, Polo's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Polo by Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren, Black Label, Blue Label, Lauren by Ralph Lauren, RRL, RLX, Rugby, RL Childrenswear, Chaps and Club Monaco, constitute one of the world's most widely recognized families of consumer brands. For more information, go to http://investor.polo.com.

This press release and oral statements made from time to time by representatives of the Company may contain certain "forward-looking statements" concerning current expectations about the (its new group), its customers, sales, margins, expenses and contribution to consolidated earnings. Actual results might differ materially from those projected in the forward-looking statements. Among the factors that could cause actual results to materially differ include, among others, changes in the competitive marketplace, including the introduction of new products or pricing changes by our competitors, changes in the economy and other events leading to a reduction in discretionary consumer spending and other risk factors identified in the Company's Form 10-K, 10-Q and 8-K Reports filed with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward-looking statements to reflect subsequent events or circumstances.

CONTACT: Polo Ralph Lauren Corporation
PRL Corporate:
Wendy Smith, 212-583-2262
wendy.smith@poloralphlauren.com
or
PRL Investor Relations:
Nancy Murray, 212-813-7862
nancy.murray@poloralphlauren.com

SOURCE: Polo Ralph Lauren Corporation