NEW YORK, March 16 /PRNewswire/ -- Polo Ralph Lauren Corporation (NYSE: RL) -- On Friday March 17, 2000 Polo Ralph Lauren will open it's new Polo Sport store in the South Beach district of Miami, Florida. The 7000 square foot space presents an expanded Polo Sport concept that will showcase a unique mix from Ralph Lauren's collections for men and women, as well as on-of-a-kind vintage pieces.

The newly renovated Art Deco building is located at 740 Collins Avenue. The white facade with its large display windows affords a panoramic view of the spacious white and blue bi-level interior that echoes the energy of the neighborhood and acts as a backdrop for Mr. Lauren's South Beach retail concept. Highlights of the interior include a 20-foot open truss ceiling, a DJ on the mezzanine level, a Juice Bar with fresh, all-natural beverages and snacks, and a combination of steel, galvanized metal and industrial fixtures and lighting.

"This new store reflects the incredible energy and liveliness of South Beach. It takes the Polo Sport concept to a whole new level ... and reflects the natural evolution of the brand. It's the perfect way to take what's modern and make it more accessible," said Mr. Lauren.

The eclectic blend of merchandise reflects the versatility of the contemporary man and woman, melding different aspects of the Ralph Lauren lifestyle. It combines the tech of an RLX short with the luxury of a cashmere t-shirt from Collection. Included in the mix are clothing and accessories from Polo Sport, RLX, Polo Jeans, RALPH, Collection and Purple Label with special vintage pieces interspersed. Movable inspiration boards act as display and merchandising tools which give customers fresh ideas and more options to create their own personal style.

Polo Ralph Lauren Corporation is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories, and fragrances. For more than 30 years, Polo's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include, "Polo by Ralph Lauren," "Polo Sport by Ralph Lauren," "Ralph Lauren Collection," "Ralph Lauren Purple Label," "RALPH by Ralph Lauren," "Lauren by Ralph Lauren," "Polo Jeans Co. Ralph Lauren," and "Chaps Ralph Lauren," among others, constitute one of the world's most widely recognized families of consumer brands. SOURCE Polo Ralph Lauren Corporation

CONTACT: Jackson Lynch of Polo Ralph Lauren, 212-318-7374 or