Ralph Lauren Launches PoloTech Smartshirt with Groundbreaking Adaptive Workout App
The introduction of the PoloTech shirt coincides with the inaugural collection of an athletic-focused, broader Polo Sport brand. As its halo product, PoloTech intersects the forefronts of performance technology and lifestyle fashion.
“The Ralph Lauren PoloTech shirt will change the way you look at fashion
and apparel. It will give you knowledge you can use to lead a better
The smartshirt incorporates its sensory receivers with a dynamic fitness application into a fashion-forward design emblematic of Polo Sport. Silver fibers woven directly into the fabric to give the most accurate readings track a range of stats, including heart rate and variability, breathing depth and recovery, intensity of movement, energy output and stress levels, steps taken and calories burned.
The “black box” that collects and processes the information uses five connectors and contains a 3D accelerometer that captures intensity of movement based on three g-force measurements.
PoloTech has a unique ‘second-skin’ fabric composition, and the sensors
in the fabric stream information directly to an iPhone®, iWatch® or iPod
Touch®. The app reacts based on that immediate data. The app is
compatible with the
The unique bio- and psychometrics inform a series of adaptive video workouts, during which your performance in one exercise determines the intensity of the next, resulting in more than 10,000 possible combinations—the ultimate customized workout. The app also offers live fitness monitoring, reporting and a unique “push rate,” rating exertion, power and effort.
There are three categories of workouts, customized for users in real time:
- CARDIO: works core, burns fat and amps power
- STRENGTH: puts focus on chest, back, legs, shoulders, triceps and biceps
- AGILITY: designed to maximize quickness, precision and speed
The technology was put to the test at the 2014 US Open, where
The smartshirt was developed in partnership with proprietary technology
from Canadian-based OMSignal, whose team includes experts in
neuroscience, sports medicine and engineering. The PoloTech app workout
routines were devised by Galvanized, the health and fitness media
company founded by
"The PoloTech shirt points the way to the next generation of activewear.
Going beyond the digital-only experience of today’s fitness platforms,
it is the first product to bring advanced apparel technology and digital
fitness technology together, into one smart, connected apparel product,”
said Stéphane Marceau, CEO of OMsignal. “OMsignal’s partnership with
The PoloTech smartshirt will be available at RalphLauren.com, Polo Ralph
Lauren’s global flagship in
is a world leader in biometric technology and smart apparel, developing
products and applications that help people live fitter, healthier lives.
Weaving technology into life, the OM smart clothing platform provides a
seamless connection between body, textile and technology, empowering the
world’s leading fashion and sport brands to incorporate the very latest
biometric technology into their clothing and stay one step ahead of the
game. Founded in 2011 by
Ralph Lauren Corporation
Ryan Lally, 212-318-7116
Vice President, Corporate Communications