Proceeds to benefit Stonewall Community Foundation and its affiliates
NEW YORK--(BUSINESS WIRE)--May 21, 2019--
This year, Polo Ralph Lauren will unveil the Pride capsule collection, a
five-piece gender-neutral collection for adults and children as well as
a dedicated marketing campaign that celebrates individuality and
inclusion. The company has partnered with Stonewall Community Foundation
on this collection and will donate the majority of proceeds in order to
benefit LGBTQIA+ organizations around the world.
The marketing campaign features a diverse group of individuals including
freeskier, Olympic medalist, and activist Gus Kenworthy; ballet dancer
Harper Watters; writer, comedian, and actress Patti Harrison;
photographer and model Jacob Bixenman; actress Josie Totah; and
Hetrick-Martin Institute (HMI) affiliates Evrisha, Tyriq, and Cory, all
shot by photographer Cass Bird. Each featured individual is deeply
rooted in the LGBTQIA+ community and celebrated for their individuality.
The dynamic social and digital marketing campaign, which will run across
a variety of LGBTQIA+ media, launches on May 21 and highlights their
experiences with life, love, and self-expression.
The Pride capsule collection is gender-neutral, available in adult and
youth sizes, and features the iconic Polo Pony reimagined in rainbow
stripes. The collection consists of a graphic tee, Polo shirt, hoodie,
tote, and baseball cap. One hundred percent of the purchase price from
the sale of each graphic tee and 50% of the purchase price from the sale
of each Polo shirt, hoodie, hat, and tote will be donated to Stonewall
Community Foundation, benefitting an international network of LGBTQIA+
organizations.
Ralph Lauren Corporation and The Polo Ralph Lauren Foundation have a
long-standing history of supporting the LGBTQIA+ community. Support has
been provided through volunteer activations, corporate initiatives, and
financial grants. Our partners have included, but are not limited to,
the Hetrick-Martin Institute, amfAR, AIDS Walk New York, God’s Love We
Deliver, and the Elton John AIDS Foundation.
The company also stands with the United Nations global standards for
business protecting the rights of the LGBTQIA+ community in the
workplace, and has been a proud sponsor of the AIDS Walk New York since
1990.
For decades, the iconic Polo shirt has been used as a global symbol to
help raise millions of dollars for philanthropic and social impact,
including funding breast cancer research and care through the Pink Pony
Fund, raising funds for global disaster relief, and supporting the
LGBTQIA+ community.
The Pride capsule collection will be available globally starting mid-May
in select Ralph Lauren retail stores; on RalphLauren.com; at Macy’s,
Bloomingdale’s, Saks Fifth Avenue, Lord & Taylor, and HBC in North
America; as well as at David Jones’ Market Street and Elizabeth Street
in Australia.
ABOUT RALPH LAUREN
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design,
marketing and distribution of premium lifestyle products in five
categories: apparel, accessories, home, fragrances, and hospitality. For
more than 50 years, Ralph Lauren's reputation and distinctive image have
been consistently developed across an expanding number of products,
brands and international markets. The Company's brand names, which
include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple
Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph
Lauren Children, Chaps, and Club Monaco, among others, constitute one of
the world's most widely recognized families of consumer brands. For more
information, go to http://investor.ralphlauren.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190521005881/en/
Source: Ralph Lauren Corporation
MEDIA CONTACT
Lindsay Knoll
Senior
Director, Global Brand Communications
Lindsay.Knoll@ralphlauren.com
